Alongside Rocket Raccoon, Framestore was awarded THIS amazing, stop-motion inspired, wacky campaign from Trolli called , ‘Eat Me‘, where gummy worms come to life in two new irresistibly sweet spot.  

Such a fun [trip] to animate on this spot, where clients don't take themselves too seriously and the world is fun.
The most fun was coming up with different "crawling cycles" for the worm crowds.  :)  You'd have to look carefully to pick out those quirky cycles and not all of them made the cut.
 

Search "Trolli Stop Motion" commercials, to find a rabbit hole of fun ads to peruse with this brand.  I wonder how this campaign will stand against the rest of their work.