Blacksmith brought me onto the team to help win the updated Limu & Doug campaign (I built the creature rig and guided the animation production -- as Liberty Mutual moved away from working with The Mill).

 

We built a quick-base character for Limu to win the campaign. 
Then we built a more full character for the initial spots.

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Apart from Blacksmith's stellar relationship with the client, we wanted to help them produce a massive amount of commercials at record speed.  So we choreographed an animation library that compounds over time -- making spots exponentially more efficient as we go.
I met THE most amazing animation partner, Jordi Girones, as we partnered together across time-zones to pump out a well-orchestrated production.
 

I'm keeping data on this -- and it's working!   
As of 2025, we've produced 32 commercials total. 

• The first round, we produced 24 shots in just 4 weeks of animation.

• The second round included 42 shots -- we boosted animation speed over 60%, and had [zero] late nights and weekends!

• We did build a useful google sheet to track the versions flowing through to lighting.

• Every campaign has gotten more smooth than the last -- fun to look back at the initial plan.

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View the plethora of spots here> https://www.youtube.com/@libertymutual (Limu Limo!  Golf!  Soccer, Parachuting, and more!)